Kungani Abakhiqizi B2B Bayeka Izinto Ezitholakala Ngesikhathi?Tonton Ithola Izicelo Zokukhiwa Ngesikhathi Ngalezi Zinqubomgomo Ezingu-3
“Coach, asinayo lo mboni kwi-XXL.” “Le ndida itholakala kuphela ngesikhathi; asikwazi ukuyishicilela ilogo yethimba.”— —Izinkulumo ezifana nalezi zivele kakhulu ekuthengeni B2B. Imodeli yokuthenga izinto eziphumelelayo ngokushesha yadlulela ngenxa yokushesha, kodwa namhlanje, ngenxa yezinhlobo eziningi ezifanayo, usayizi ongagcwelekiyo, nokumelana imali engxenywe kwinventori, ayikwazi ukuphelelela izidingo ezimbili zemibiko ethile nezokwenza amathimba abo bathandwa. Abakhiqizi abaningi B2B basebenzisa okukhiwa ngesikhathi.
Ngokusebenzisa iminyaka eminingi yokuzwa kahle kwinqubo yokwenza izimpahla zokugquma, Tonton Sports ikhululekile izinqubomgomo ezintathu ezibalulekile ezizenza “ukwenza ngokwezidingo” kube khetha enzima kunesikhathi esitholakala, ikhulisa inkampani njengeqonga elibalulekile ekuguqulweni kwesigaba.
I. Ukukhiwa Okucophelela: Ukwenza Ukukhiwa Ngesikhathi “Okusheshayo” Kunaleso Esitholakala
Ngokusebenzisa isistimu yakhe ye-digital MES efana nendlela yokuhlela okuphelele, Tonton Sports ikhulile umgwaq wokukhiwa osebenza kahle futhi unemfihlo yokuguquguquka okwenza ukuthi amacala angaphansi kokunye akhiwe, ukukhiwa ngesikhathi, nokuthumela ngokushesha kakhulu. Kusuka kumzekelo olunye futhi oluncane kuya kumacala amakhulu, sisebenza ngokuphelele. Amagatsha ethu akhiwa angaguquguquka ngokushesha phakathi kwezinhlobo ezahlukene futhi athumeleke ngokwemigaqo, abasebenze ngokwesikhathi ngokuhlukanisa izinhlobo, amacala amaningi, nezinketho zokwenza ngokwezidingo—kubhekisele ukuthi amacala amancane ahlawuliwe ngokufanele futhi amakhulu athunyelwe ngokwesikhathi. Ngenxa yalesi sistimu sokukhiwa esebenza kahle futhi esecophelela, sinikeza impendulo ngokushesha kwezidingo ezidinga isikhathi esingafihlikiwe njengemibiko yokugquma, ukuthumela izinto ezintsha, nokuthumela ngokushesha emazweni angaphandle. Ngesikhathi esiqinile futhi esilungile, siphula ukudonsa kwinventori ngokwesizathu, sibambisana ngokuphelele nemibiko eyahlukene njengemibiko yezifundo, imibiko yokwakha amathimba, nokuhlola izimpahla zabrandi, sisesiza abakhiqizi ukuba benze ngokungabi nalutho okungenzeka.
II. Iminyaka Engu-20 Yokuzwa Kwinqubo: Ukuqinisekisa Kabili Amathafatha Nokuhamba Kwabo
Iminyaka engu-20, Tonton Sports ikhululekile kuzimpahla zokugquma, ikhulile iqembu labadlali abazwa kahle abasebenzisa izibukezo ze-3D futhi abasebenzisa i-AI yokuthutha umbala. Sihlala nesibalo esingu-2000 samathafatha namasonto futhi siqinisekisa ukulandelana amaswara aphakeme njenge-FIFA, NBA, FILA, World Rugby, ne-IIHF.
Ngokwamathafatha nokuhamba kwabo, inkampani ihlala ikhulisa imali yokuzwa kwinqubo, ibambisana nezifundo ukuze ikhulise amathafatha afuna ukusebenza kahle njengokuphazamisa amanzi, ukushisa amanzi ngokushesha, ukuphuma kwezinywa, nokukhanya kakhulu; Sinezimboni eziningi zokuhamba nokuphepha okwethulwe amaswara aphakeme, kuqukethe i-ISO 9001, siqinisekisa ukulawula kahle ngokuphelele kusuka emathafatheni, ukubopha kuya kuzimpahla eziguquliwe. Umsebenzi wethu, amaswara okuphepha, nezindlela zokubopha zihlangabezana nomkhakha wezwe lonke, siqinisekisa ukuthi zonke izimpahla ezithunyelwe zihlanganisa umsebenzi ophakeme nokuhamba okuphelele.
III. Kuvunywe Emibikweni Yomhlaba Wonke, Ikhuluma Phambili Ekwenzeni Ngokwezidingo Okuphepha
Tonton Sports’ ukukhiwa ngesikhathi akusheshi futhi kuhamba kahle kuphela kodwa kuvunywe futhi izinkinga ezinzima zemibiko ephakeme yomhlaba wonke. Izimpahla zethu zisebenzise i-German Youth Football League, i-NFL, ne-Japanese High School Baseball League, futhi sikhunyelwe izimpahla zemibiko ephakeme yamatimba wezwe eParis Olympics neChinese National Ice Hockey Team. Kusuka emathunjini wesikole kuya emanzini e-Olympics, Tonton Sports’ ubuhamba nokuthumela kuvunywe kabuyisana.
Ngokwesikhathi, Tonton Sports ikhulisa ukukhiwa okucophelela okuphepha—ikhetha amathafatha aphakeme angenziwe kabusha njenge-polyester ebuyiselwe, isebenzisa amainkhi angena formaldehyde, futhi iphazamisa ukudonsa kwinventori ngokwesizathu ngokusebenzisa ubuchwepheshe obucophelela. Uma abakhiqizi khetha Tonton, abakhethi kuphela izimpahla zokugquma eziphakeme; abakhetha inkampani ethembekile yokuphephisa umhlaba.
Ukuguqulwa kusuka kuthenga izinto ezitholakala kuya ekukhiweni ngesikhathi kuguqula kuphela indlela yokuthenga kodwa futhi amandla okunikela. Tonton Sports ibonisa ngalezi zinqubomgomo ezintathu ukuthi ukwenza ngokwezidingo kusheshi, kuhamba kahle, futhi kunzima kancane kunaleso esitholakala. Uma abakhiqizi abaskho ukubuza, “Yini oyinayo?” kodwa bathi, “Yini engifunayo?”—Tonton Sports iyimpendulo ofuna.
